Google Ads Account Set Up for Beginners (Without an Active Campaign & Payment Details)

Create Google Ads without setting up an active campaign - websitelearninglab tutorial for beginners

In this quick tutorial, I’m going to show you how to create a Google Ads account without setting up an active campaign first.

If you create an account in the usual way, creating an ad campaign is part of the steps you need to take to complete your account setup.

This also includes setting up your payment details such as a credit card or bank account for example. But if you prefer a “clean” account without any ad campaigns running then I will show you the way on how to set this up properly.

If you follow these steps you don’t have to set up all the payment details yet. You can also do that later when you want to start running your ad campaigns.

This way can be useful if for example, you want to do keyword research and don’t have access to a premium keyword tool.
The Google Keyword Planner can be very useful to get a good impression of the search volume for certain keywords.

The keyword planner is completely free to use and all you need is a Google Ads Account!

Another reason to set up an account without an active campaign is to get farmiliar with the dashvoard. 

So let me show you how to do this. 

Table of Contents

Google ads set up guide for beginners

There are 6 easy steps you need to follow, so let’s start at the beginning.


1 – Select Google Ads app in your Google Account

To create a Google ads account you first need to login into your Google account.

You can also check out the tutorial I have made about how to set up a Google account if you don’t have one yet. After you have logged in you can click on the icon with the nine dots at the right side on top of the page.

If you scroll down you will see the Google Ads icon over there and to proceed you need to click on the icon.

1) Google Ads account set up screenshot 1
2) Google Ads account set up screenshot 2

Scroll down and click on the button More from Google. After you have clicked on the link a new page will open and if you scoll down you see all kind off different apps that are available.  Go to the section For companies and there you will also see the Google Ads icon that you need to click on to set up your new account.

3) Google Ads account set up screenshot 3


2 – Select Start Now

After the page has loaded you need to go to the blue Start now button on top at the right side of your screen and click on it to proceed.

4) Google Ads account set up start now


3 – Expert mode

To ensure that no campaign has to be created yet, you can now select the Switch to Expert Mode option.

5) Google Ads account expert mode


4 – Create an Google ads account without a campaign

Now click on the option Create an account without a campaign.

6) Google Ads create account without campaign


5 – Submit

Click on Submit to continue.

7) Google Ads account submit


6 – Click on explore your account

Click on Explore your account to finish the set up for your new Google Ads account and to gain access the dashboard.

8) Google Ads Explore your account

As you can see the account now has been created and you have access to the dashboard! 👍

9) Google Ads dashboard overview

You can watch the video tutorial on YouTube over here.

I have also made a tutorial were I explain how to use the Google Keyword planner for keyword research.

If you want to do more in depth keyword and competitors analysis you can use a tool like SEMrush.

Check out this tutorial to learn 4 simple strategies to create a perfect keyword list.

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