Analyze Keywords With the Free Google Keyword Planner

Analyze keywords with Google Keyword Planner

In this tutorial I will explain how to analyze keywords with the free Google Keyword Planner tool so you can determine which keywords have the most potential to generate traffic to your website.

Table of Contents

Open Google Keyword Planner

The first step is to log into your Google Ads account. In a previous tutorial I showed you exactly how to set up an Google Ads account in just a few minutes.

After you have logged in you need to go to the menu on the top of the page and click on the wrench icon and on the left you will see the option Keyword Planner.

Over here you will see two options and here I select View Search Volume and Forecasts.


Add keywords to keyword planner

Now you can enter keywords in the empty field. There are several ways to find relevant keywords for your website as I also have explained in the previous tutorial.

The next thing to do is copy and paste the keywords in the Google Keyword Planner to get some more insights.

So copy and paste the keywords and then click on the blue button.


Analyze keywords

Now you can see an overview with different columns.

Optionally you can set a location for a specific country or you can set it to All locations.

In the first column you see the keyword and in the second column you can see an estimation for the average monthly searches.

The third column gives a ranking for the competition score so you can see which keywords have a lot of competition.

In the columns Top of page bid (low range) and Top of page bid (high range) you can see an estimation for the costs per click (CPC) for the given keywords. This is relevant information if you also want to run a Google Ads campaign.

This will give you an indication for the costs per click for a  position in the search results if you advertise with Google Ads.

You can also add another column to get a more detailed information about the competition score. To do this you first need to click on this Icon and select the Customize columns option.

After that select the Competition (indexed value) option and click on the blue button to save the settings.

Now you will see that the column is added and it gives more detailed information about the competition score.

Make a keyword list

Now make a final list of the most relevant keywords based on the search volume and the competition score.

You can watch the video tutorial on YouTube over here.

Don’t forget to like and subscribe to the YouTube channel. I would appreciate that very much!

Make sure you select the keywords with high search volume and with a low-medium competition score. This will increase your chances to rank high in the search engines.

Unfortunately it’s not possible to see the exact monthly search volume with the free Google Keyword Planner.

This kind of  information is very helpful to determine which keywords has the most potential. For the specific search volume for each keywords you will need a premium keyword tool like SemRush

SemRush has many more helpful features and I will show you how this works in the next tutorial.